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It took a hacker just a day to come up with a workaround for the platform update Oculus released last week, which blocked users from running the company's games on rival virtual reality systems.

Version 1.4 of the Oculus App blocked a hack from LibreVR called "Revive," which allowed users to play Oculus games on rival systems, including the HTC Vive and Valve.

A day later, the Revive developer found a way to work around the digital rights management included in the Oculus patch "I still do not support piracy," said the developer, who asked users not to use the workaround for pirated copies. "I really didn't want to go down this path, but I feel there is no other way.This release bypasses the Oculus Platform DRM in Unreal Engine games, so the entitlement check doesn't fail because the headset isn't connected." LibreVR insists that it does not support piracy.

Identify the persona of your target market: How can you expect to persuade your website visitors to buy if you don’t know who they are? Creating a profile for your typical customer is a highly effective way to attract the right sort of people to your site through improved targeting. Understanding who your customers are will help to inform everything from your on-site content to your marketing material and promotions, which will help to increase conversions.

User intent: What is your customer looking for? Once you’ve identified your ideal customer(s), you should consider how they think. What drove them to visit your website in the first place? What information are they looking for, and what could stand in their way when it comes to making a purchase? If your on-site content is written with user intent in mind, you’ll reap the rewards. Google’s regular algorithmic updates are designed to improve the experience for searchers.

Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now, we are seeing Google testing two different interfaces, one that has a much more spacious and wider search results page layout, and the other that brings back the card-based styled interface from 2013. Earlier this month, Google began testing the wider interface, and then earlier this week, the test spiked, and more and more searchers saw it. The new wider interface brings more space for longer titles, longer descriptions for both the organic results and the AdWords ads. But again, it may just be a test, and although many are seeing it now, Google may not officially launch it. This week Google was testing the old card-style interface we saw from 2013 on the desktop results. By card-style, I mean each search result gets its own card or is boxed in by itself.

Firstly you have to make it easy for existing customers to find you and for new customers to discover you. With the world gravitating towards the internet and mobile devices it is a no brainer for smart business to have an online presence. There’s no right or wrong method to market a business when it comes to SEO and PPC. However the business goal, whether it’s short term (seasonal) or long term will help determine the most suitable method for an online marketing strategy. SEO works for the long term while PPC works for those who want instant feedback and results.