Firstly you have to make it easy for existing customers to find you and for new customers to discover you. With the world gravitating towards the internet and mobile devices it is a no brainer for smart business to have an online presence. There’s no right or wrong method to market a business when it comes to SEO and PPC. However the business goal, whether it’s short term (seasonal) or long term will help determine the most suitable method for an online marketing strategy. SEO works for the long term while PPC works for those who want instant feedback and results.
The smartest businesses combine both SEO and PPC to get amazing conversions. SEO, or Search Engine Optimization, is a strategic plan made to allow search engines to find you easily and organically. It consists of keywords, title and meta tags, and page descriptions. PPC, or Pay Per Click, is a form of internet marketing. Every time someone clicks on the link you have to pay. Since you are paying your website will be at the top of the list; works great to get the traffic you want right away.
When it comes down to it, your online marketing strategy needs to include both. After all you want traffic on your site, you need traffic on your site in order to have an online pressence. But remember getting there is only have the battle; things such as design and functionality also play a big role in getting and keeping customers.
