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ACCESSING THE INTERNET isn't normally a problem when you're inside the confines of your own home—it's secure, it's easy to connect to, and it's relatively uncongested—unless the whole family is streaming Netflix on five separate devices. When you venture out though, it's a different story. You can access Wi-Fi in more places than ever, enabling you to keep in touch or catch up with work from wherever you happen to be, but getting online isn't quite as simple, or as safe, as it is with your home network.

A public Wi-Fi network is inherently less secure than your personal, private one, because you don't know who set it up, or who else is connecting to it. Ideally, you wouldn't ever have to use it; better to use your smartphone as a hotspot instead. But for the times that's not practical or even possible, you can still limit the potential damage from public Wi-Fi with a few simple steps.

Know Who To Trust

LIKE IN A Tough Mudder, you've got a few strategies when it comes to the race to launch a taxi-like service with autonomous vehicles. You can start early and keep a slow but steady pace. You can show up a bit late, then try to sprint through it. Or you can hold back, see what trips up other contenders, and then slowly work your way through the obstacles.

The big automakers tend to fall into the third category. They may have taken a few years to recognize that shared autonomous vehicles could annihilate their business model—selling human-driven cars to individual humans—but they're now making real progress toward the finish line. And today, Mercedes-Benz parent company Daimler took a cautious step into the swamp stomp, announcing plans to launch a self-driving car pilot somewhere in Silicon Valley, next year.

ON TUESDAY FACEBOOK reorganized the duties of its product executives, in the process creating an unusual new division: David Marcus, formerly head of Facebook’s Messenger app, will now lead a team of fewer than a dozen people dedicated to blockchain technology, according to Recode. He’ll be joined by notable executives including Kevin Weil, former VP of product at Instagram, and James Everingham, VP of engineering at Instagram.

It’s not clear what the company is up to here. Facebook representatives did not immediately respond to questions from WIRED. In the absence of any specifics, WIRED’s Erin Griffith and Sandra Upson, who write about blockchain technology, offered to speculate:

It’s no secret that social media and content marketing is the most popular use of the Internet for both professional and personal uses. In fact, according to a study by Forbes, 93% of marketers use social media to reach out to their customers and leads. Clearly, social networking websites have proven to be an effective marketing tool if so many companies have taken advantage of it.

However, if you have become more comfortable with one social media account and have begun neglecting others, I’m going to tell you why that’s a terrible idea and why you should be sharing the love between all of your accounts.

1. You May Not be Reaching a Portion of Your Audience