Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.
Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.
Search engine optimization is essential because:
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.
When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms.
Onsite SEO involves making sure your website pages, titles, tags, content and overall structure are optimized for your target keywords.
Onsite SEO is fairly straightforward. After you've identified the most relevant keywords for each page of your site and weighted search volume vs. competition/difficulty, it's time to start crafting your content around those keywords.
Offsite SEO is a little trickier and also requires an ongoing effort. The major search engines are all looking for other sites that link back to your site as an indicator of good content.
There are at least two great ways to generate real, quality backlinks from respectable sites. The first is to do regular press releases. Once those releases are search engine optimized and have relevant links in the releases back to pages on your website, you should distribute them via an electronic wire service.
Another way to create quality inbound links and improve offsite SEO is to guest blog. This requires you to reach out to blogs that your prospects are already reading.