Whether you’re a seasoned SEO or someone who runs your own business, you know there are fluctuations in your organic traffic, but you may struggle to pinpoint the root cause.
Organic search, unlike its paid counterpart, comes with a unique set of challenges in diagnosing a decline in traffic and conversions. There are some obvious places you can mine for insights (Google Analytics, Google Search Console), but other factors at play can be harder to quantify.
1. Your pages aren’t indexed
Conduct a quick Google search using “site:yourwebsite.com” to make sure your pages are actually indexed.
2. Bot filters
Are you currently excluding all known bots and spiders in Google Analytics?