Submitted by admin on Wed, 05/18/2016 - 17:17
Firstly you have to make it easy for existing customers to find you and for new customers to discover you. With the world gravitating towards the internet and mobile devices it is a no brainer for smart business to have an online presence. There’s no right or wrong method to market a business when it comes to SEO and PPC. However the business goal, whether it’s short term (seasonal) or long term will help determine the most suitable method for an online marketing strategy. SEO works for the long term while PPC works for those who want instant feedback and results.