News and Blog

New feature in Google Analytics to roll out soon

Submitted by admin on Fri, 05/13/2016 - 17:17

Google has announced they have more deeply integrated the Google Search Console metrics into the Google Analytics reports. Under the Acquisition tab, you may now see a new section named “Search Console,” and this has replaced the “Search Engine Optimization” tab. The new Search Console tab combines the data from both sources, i.e., Search Console and Google Analytics, into one report. Google will show you acquisition, behavior and conversion metrics for your organic search traffic directly in these reports. Previously, Google only showed the acquisition data in the old search engine optimization reports.

Business
News
SEO

Page Titles are not just for Search Engines

Submitted by admin on Thu, 05/12/2016 - 17:17

Page titles are not just for search engines, a descriptive ecommerce page title can help attract shoppers from social media as well as search engines. Page title optimization, SEO if you will, is a high-value task for ecommerce site owners and managers. The work of crafting good ecommerce page titles is a little more than just thinking about page titles as you write them. The payoff for a well-written ecommerce page title can be significant. If that title strikes a chord with the shopper, she could visit your store, even buy something. Plus, page titles show up in prominent places, such as search engine results pages (as the headline) or on social media posts, where a good title could generate lots of shares.

Business
Ecommerce
SEO

Mobile commerce outpacing desktop Ecommerce

Submitted by admin on Mon, 05/09/2016 - 17:17

Mobile commerce posted astounding growth rates in 2015. A recent Forrester Research survey indicates that smartphone sales accounted for 17% of total retail sales in 2015, and that sales from smartphone devices grew 53% year-over-year. It is due simply to the rapid increase in the number of smartphone owners – of whom there are about 200 million today in the U.S. – and a growing familiarity with making mobile purchases. The turn toward mobile isn’t just happening among the millennial segment, either. A recent Forrester study concluded that although millennials (26- to 34-year-olds) do lead other generations in terms of tablet adoption, 35- to 44-year-olds show the highest levels of actual tablet use during the process of researching a purchase. What do these statistics mean for manufacturers and distributors selling B2B? They indicate that in the very near future, B2B brands seeking to maximize profits will need to have a solid mobile commerce growth strategy in place.

Business
Design
Ecommerce

Ecommerce Marketing Skills

Submitted by admin on Fri, 05/06/2016 - 17:17

From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find those activities, promotions, and tactics that generate profits. Here are a few tactical capabilities that should help your ecommerce marketing succeed.

Writing, Content Marketing: The ability to write is, essentially, the ability to communicate online. Done well, writing will help drive your ecommerce marketing. Done poorly it will bring laughter and embarrassment.

Data Analysis, Analytics: Successful marketers examine facts and statistics to make good decisions about how to invest in marketing and promotion. This ability to consider facts and understand the implications of statistics is called data analysis. It is important for modern ecommerce marketing.

Business
Ecommerce
Marketing

Tips to improve user experience

Submitted by admin on Thu, 05/05/2016 - 17:17

When it comes to user experience (UX) in ecommerce, the goal is always to reduce friction and make customers feel as comfortable and engaged as possible. Unfortunately, very few ecommerce sites do this well. Are you taking the time to continually optimize your site so that customers keep coming back for more? For ecommerce businesses, success ultimately comes down to one question: Are customers happy? There are many different ways to make customers happy, but satisfaction starts with a user’s first experience with your website. If the experience is poor, it might be difficult to close that sale which equals lost profit. If the experience is healthy, then you’ll have ample opportunity to close a sale.

The key to establishing healthy UX is to reduce friction and remove aspects that detract from a shopper’s ability to find what they’re looking for in a timely manner. Such as:

Decrease Page Loading Time

Offer Live Chat Options

Business
Design
Ecommerce

What Are The Most Important SEO Factors To Focus On In 2016?

Submitted by admin on Wed, 05/04/2016 - 17:17

SEO is changing every year. You have to react to the latest alterations in order to stay current. 2016 is no exception and Google has made a number of changes that mean you have to adjust your SEO strategy. Here are some of the most important SEO factors you have to concentrate on in 2016.

Usage Data

Perceived Value Of A Page

Going Mobile Friendly

Readability

Design

Business
Design
Marketing
SEO

Snapchat has it's First Ecommerce Ads

Submitted by admin on Mon, 05/02/2016 - 17:17

After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads within Cosmopolitan's Discover channel—the hub of the app where media brands publish daily stories. 

Like Discover's other ads, Lancome and Target's promos appear between Cosmo's articles and videos, each with a 10-second call-to-action instructing viewers to "swipe up" for more.

While creative on Snapchat is still relatively limited—ads, just like content, are capped at 10 seconds—Snapchat has experimented over the past few months with similar ads that ask consumers to 'swipe up" for more content.

Courtest of ADWEEK. 

 
Business
Ecommerce
Marketing
News
Social Media

Why is cyber security important?

Submitted by admin on Fri, 04/29/2016 - 17:17

As the number of cyber attacks rises, companies that conduct their business digitally will increase spending on digital security. Leading cybersecurity company McAfee said that cyber warfare and espionage will increase in the next few years due to a substantial growth in the number of connected objects used. According to research by Gartner, spending in cybersecurity will increase from $77 billion in 2015 to more than $100 billion in 2019. The cybersecurity space is thus considered one of the fastest growing segments in the technology space. Whether your business is small or large, cyber security is a vital factor in business longevity. Hackers today show no mercy and will attack an unprotected site, even those sites that are protected are still at risk. Updates to your anti-malware, and anti-virus software are a must. but having a cyber security plan is the best way to go. Think of it this way, you protect your physical business with alarms, security guards, locks and gates.

Business
Ecommerce
Marketing

8 Mistakes made during SEO that you should avoid

Submitted by admin on Thu, 04/28/2016 - 17:17

All search engine marketers are trying desperately to promote trends that are aligned with traditional digital marketing. SEO is immensely important to enhance key to improving your website’s visibility, driving more traffic and better conversion rates. The first thing one can do as an internet marketer is to avoid making mistakes. Following “SEO Best Practices” can be difficult for online marketers. With search engines changing algorithms on a periodic basis, every SEO strategy needs to adapt and adjust with the latest techniques while giving up on age-old practices. Here are 8 common mistakes :

 #1: Not optimizing images with rest of the content

 #2: Keyword stuffing

 #3: Not Setting Up Canonicalization

 #4: Disregarding Pages by Not Indexing Them

 #5: No updates on site

 #6: Neglecting social media

Business
Marketing
SEO

4 Key Facebook trends for 2016

Submitted by admin on Wed, 04/27/2016 - 17:17

1. Facebook mobile, not desktop, now a primary channel for e-commerce Mobile, assuredly, is not new. What is new is the e-commerce sector’s much more vigorous spend levels on the format. In prior years, desktop was an old gift that kept on giving to e-commerce advertisers — most noticeably in North America, where desktop penetration is relatively high. Sure, click-through rates were lower, but impressions were substantially less expensive (registration required), and purchase rates were slightly higher. Yet these trends no longer hold true in the first quarter of 2016. In 2014, North American e-commerce desktop CPMs were more than double comparative mobile CPMs. In this most recent quarter, that difference has shrunk to roughly 40 percent. Meanwhile, North American mobile e-commerce CTRs are now more than 200 percent higher than desktop figures, and large advertisers are seeing mobile purchase rates catch up or surpass those of desktop.

Business
Ecommerce
Marketing
Social Media
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