Page titles are not just for search engines, a descriptive ecommerce page title can help attract shoppers from social media as well as search engines. Page title optimization, SEO if you will, is a high-value task for ecommerce site owners and managers. The work of crafting good ecommerce page titles is a little more than just thinking about page titles as you write them. The payoff for a well-written ecommerce page title can be significant. If that title strikes a chord with the shopper, she could visit your store, even buy something. Plus, page titles show up in prominent places, such as search engine results pages (as the headline) or on social media posts, where a good title could generate lots of shares.
Page titles have a specific job. They should describe the page’s content accurately and concisely so interested shoppers are attracted and people not interested are spared a wasted click. The more accurate and concise a page title is, the better job it will do in encouraging clicks from shoppers who will actually buy the product the page promotes. The key takeaway here is that page titles are not just for search engines. They are also for people. So while proper title structure and good word choice may impact how well an ecommerce page ranks on Google, the real aim is to convey information to humans so that they can make a better decision about visiting your ecommerce store.
