A new report from Juniper Research reveals that the digital commerce market (the buying and selling of products and services over the Internet) will double in growth from the more than $4 billion a year industry it is today to more than $8 billion. According to research author Lauren Foye, “The digital commerce market as a whole is seeing an ever increasing propensity toward an omni-channel approach, and this extends to e-commerce where the mobile and tablet platform is seeing increased use toward the purchasing of physical goods, either for delivery or collection.” “In addition, global online banking users as a proportion of banked individuals are forecast to cross the 50% mark in 2016.” Online digital commerce events that have essentially become tradition, such as Cyber Monday, have boosted e-commerce profits. In fact, 2015 was a record year for Cyber Monday sales, the report notes.
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