Mobile commerce posted astounding growth rates in 2015. A recent Forrester Research survey indicates that smartphone sales accounted for 17% of total retail sales in 2015, and that sales from smartphone devices grew 53% year-over-year. It is due simply to the rapid increase in the number of smartphone owners – of whom there are about 200 million today in the U.S. – and a growing familiarity with making mobile purchases. The turn toward mobile isn’t just happening among the millennial segment, either. A recent Forrester study concluded that although millennials (26- to 34-year-olds) do lead other generations in terms of tablet adoption, 35- to 44-year-olds show the highest levels of actual tablet use during the process of researching a purchase. What do these statistics mean for manufacturers and distributors selling B2B? They indicate that in the very near future, B2B brands seeking to maximize profits will need to have a solid mobile commerce growth strategy in place. Those that already offer a mobile purchasing experience will need to continue to improve their mobile offerings, with more robust functionality and better security.
That being said, having a fully functional responsive website is a must for Ecommerce. Today the world is in the plam of our hands, literally, and more and more consumers are using thier smart phones and tablets to make purchases. If you want to grow your ecommerce business you have to give the best user experience on all devices.
Courtesy of Business 2 Community
