To this day there remains a big disconnect between content marketing and SEO, even though they work to meet the same goals. The idea behind SEO is to get the content that matters in front of the right audience – which aligns perfectly with content marketing. Yet many marketers continue to work with siloed teams, allocating resources to either SEO or content marketing. But as the majority of marketers have plans to increase their budgets in 2016, it doesn’t have to be a choice between one or the other anymore. Even if content marketing is your main strategy, there are some SEO essentials all businesses need to take advantage of.
At a bare minimum, every business needs to invest in these essential SEO practices:
Research keywords (and use them!)
Fix any broken pages and links on your website
Always use meta descriptions
Pay attention to your SEO analytics and adjust as needed
Follow Google’s best practices
With content marketing, the focus of your strategy is more about catering to your audience’s needs and interests rather than the search engine. But you’ll find that many of these essentials are aligned with SEO best practices. If you want to get the most out of your marketing investment, you need to have an integrated relationship between your content marketing and SEO strategies. Websites with great SEO need valuable content to nurture leads and drive sales. So, you could say that SEO and content marketing need each other in order to reach marketing goals.
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