Smart devices such as iPhones and tablets have made a huge impact on how we view the internet. I know for myself I use my phone's browser for pretty much everything. If I don't know the answer a question I Google it. Phone numbers, addresses and things like "What resturants are near me?" With out a mobile friendly site you are missing out on my business and in turn you are hurting your business. In the age of everything being in the palm of your hand, a responsive website is the way to go. Here are 4 reasons your website should be mobile friendly:
SEO - Search Engine Optimization. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Just because you are doing good on the desktop version doesn't necessarily mean it is working well with mobile. Lables, speed and fuctionality all will help your mobile site SEO.
Enhancing Sales and Leads - According to recent studies, mobile devices account for most if not all eCommerce website traffic. And on that note most smartphone users will abandon shopping from a website that is not responsive. Additionally, consumers will abandon shopping if the mobile site is also too difficult to navigate. If it takes longer than 3 seconds to load it is taking too long. A large portion of people are more likely to make purchases from a company they can research on their smartphones. In today’s economy, feeling connected to a business through online interaction builds trust in the brand.
Staying Competitive - It truly is the ditigal age, you can buy, sell trade all online. And if you want to stay relivant and in turn in business a mobile website is a must. It is safe to say that your competition already has or is working on their mobile website.
Brand Reputation - The online reputation of a business can influence local shopping. While marketing campaigns and social media can help boost this reputation, the website will also play a role in how people view the company. With out a mobile friendly website, the customer may have trouble navigating through. Text may be hard to read, and connecting with the customer is lost in translation.
What it all boils down to, is that you want to grow your business. And in today's world that is through a responsive website, that is easy and fast to access. People use their phones for everything and now is the time to capitalize on a mobile friendly website to drive your business up.
