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Many websites just aren’t built to emphasize such conversions. Instead, they're hampered by everything from shoddy design to glitchy shopping carts. And that's a serious problem, because a poorly built website can be the downfall of a company that has everything else going for it. Done right, on the other hand, conversion-rate optimization can be seamless and provide value both to the customer (in the form of convenience and speed) and the company (revenue).

Here are a few of the key components that make up high-converting websites.

1. Clickworthy call-to-actions
Buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take.

In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.

The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ (mobile commerce) as well as ecommerce.

Make sure your site is fully mobile-responsive
Having a mobile-responsive site is essential even when you aren’t looking at SEO. If your site is properly optimised for mobile, your customers will have a better experience, and will be more likely to convert and complete a transaction instead of getting frustrated and abandoning the process.

Online shoppers are flocking to retailer websites: Annual video views increased 42% in 2015 according to a survey of retailer clients by Invodo Inc., an online video marketing firm.

“2015 was a watershed year for video,” Invodo’s vice president of marketing Fred Waugh told attendees last week at the 2016 Internet Retailer Conference & Exhibition in Chicago. And 14% of online retail sales were tied to videos last year, an Invodo benchmarking report says.

Shoppers who watch a video are 1.7 times more likely to buy something than those who don’t, Waugh said. But videos must be relevant, and those depicting how to assemble or use a product get the best results. When consumers evaluate video quality, the higher the rating the more likely they are to buy, Invodo found. A five-star rating correlates to a 3.76% conversion rate, while a one-star rating yields only a 1% conversion rate.

Much has changed since the early days of SEO: websites are designed differently, search engine algorithms are smarter, and most importantly, the average internet user is much savvier than before. Despite all these changes, there still seem to be myths about search engine rankings some business and website owners stubbornly hold on to. Let’s get to the bottom of these myths.

MYTH: Improving Your Ranking is the End Goal
It may be hard to swallow, but showing up on page 1 of Google is not the end-all goal. Equally important as your search engine performance is the user experience. Making sure your landing page is great, your users can easily navigate your site and the keywords you’re aiming for are relevant to your website’s offerings can make the difference between a closed tab and a conversion.