In recent years, we have witnessed a surge in popularity of responsive web design, as more and more websites have finally embraced mobile responsiveness. However, mobile responsiveness is not everything. Savvy marketers and entrepreneurs know that things like speed, Call-to-Action buttons, number of web pages and the general appearance of the site are critical if one wants to improve traffic and sales. Here are five notable—and important—components of web design that you should never forget.
Have a clear Call-to-Action
A CTA is your final instruction to the site visitor. It asks the visitor to take action; therefore, every business website will have one form of CTA or another.
Ensure your overall design is beautiful
There is usually a fine balance between visual appeal and functionality. Visual design encompasses the text colors, fonts, images, background colors or white space. Apart from the content, web visitors also appreciate an aesthetically-conscious website.
Internet users hate slow websites
Everyone loves a website that loads within a twinkle of an eye. According to Crazy egg, improving your website speed can improve conversion by 7%. If your website is slow, you are losing almost 47% of our visitors.
Ensure your visitors can reach you
Why would anyone not want their customers to call them or know their address? Even if your business is entirely online, you should at least display your phone number, address and email.
The more pages the better
Visitors want to get as much information about your company as possible. Do not hold back on the amount of information and data you are giving out. Get into your customers’ shoes. What information are they likely to desire?
Courtesy of Business2Community
