Many websites just aren’t built to emphasize such conversions. Instead, they're hampered by everything from shoddy design to glitchy shopping carts. And that's a serious problem, because a poorly built website can be the downfall of a company that has everything else going for it. Done right, on the other hand, conversion-rate optimization can be seamless and provide value both to the customer (in the form of convenience and speed) and the company (revenue).
Here are a few of the key components that make up high-converting websites.
1. Clickworthy call-to-actions
Buttons you use in your website and on your landing pages to guide users towards your goal conversion. It's the part of the landing page that the user needs to click in order to take the action you want them to take.
2. Consumer-friendly colors
Color plays a significant role in human psychology, and up to 85 percent of consumers list color as a top reason for purchasing a product. High-converting websites contain detailed product photos with colors that pop and are also able to effectively use color in the design of the website to encourage buying behavior.
3. Email lead capture and remarketing
Well-timed email marketing campaigns lead to healthy conversion rates, so make sure that your email messaging is precisely targeted to your audience.
4. Frequent testing
Every aspect of the browsing and purchasing experience needs to be thoroughly tested multiple times prior to the website's implementation.
5. Mobile-friendly navigation and shopping
If your customers are unable to purchase your product from their phones just as easily as their laptops, they will inevitably look for other options.
6. Reliable shopping carts
Many retailers make the mistake of thinking they are home free once a customer adds an item to an online cart, but shopping cart abandonment is rife throughout the digital commerce industry. One effective technique is to do everything possible to have shoppers create an account with your business, so that their information can be saved for easy checkout in the future.
7. Secure checkout
Make an investment in secure checkout procedures, and prominently place the logos of your security partners on the page to assure customers that you take the protection of their personal information seriously.
8. Targeted landing pages
Once you have done the hard work of getting your customers to click on your ad or promotional email, make sure you send them to a page that will facilitate their purchase.
9. Usable interface
In a broad sense, a successful website should be responsive, easy to navigate and free of any clutter that could confuse the shopper.
Courtesy of Entrepreneur
