If you run a website, you understand it is imperative to have a SEO strategy. Sure there is link building and content creation, but do those types of actions produce long-lasting results on a consistent basis? Today’s SEO has to withstand user search changes as they seem to come more and more quickly. Without professional help, it can be exhausting to try to take on all the link building yourself. Here we focus on factors that you should practice as opposed to actions that aren’t as high on the priority list.
Off-page SEO
High-quality content
Video emergence
Mobile is where it’s at
Branded and non-branded 3-pack
Digital assistants
Social engagement
Marry SEO to content
Diversify your link destinations
Understand your target audience
SEO is more than just link building and anchor texts. It is embracing trends and changing your strategy when necessary. Keep testing results until you find the right mix that works.
Courtesy of Business2Community
