In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop.
The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ (mobile commerce) as well as ecommerce.
Make sure your site is fully mobile-responsive
Having a mobile-responsive site is essential even when you aren’t looking at SEO. If your site is properly optimised for mobile, your customers will have a better experience, and will be more likely to convert and complete a transaction instead of getting frustrated and abandoning the process.
Speed up your site
Aside from a poorly adapted user interface, one of the biggest issues that can kill a mobile audience’s interest is site speed (or the lack of it). Google recognises this, which is why it has confirmed that the next mobile-friendly update will include page speed as a ranking factor.
Learn to ‘think mobile’
One of the biggest mistakes you can make when designing and optimising for mobile is to assume that mobile users have the same wants, needs and behaviour as desktop users.
Think about the way that you yourself browse, search and shop on mobile: you’re likely to be doing so in fundamentally different circumstances, and for different reasons, than if you were at a desktop computer.
Google has confirmed that it is developing a separate mobile index to better answer queries on mobile devices where the user intent may differ. So the better you optimise for mobile now, the more of an advantage you’ll have with visibility when the new index, as well as subsequent updates to Google’s mobile algorithm, are launched.
Courtesy of SearchEngineWatch
