Social media is transforming the way brands market themselves online.
New platforms have emerged that continue to transform the way we communicate. These changes affect both how brands promote their message, and how their fans respond.
To keep pace with the latest social media trends, it’s time to review and update that tool set, recognizing which tools we should keep, which we should discard and which new tools we can add to supercharge our social media efforts.
1. Buffer
With its clean interface and simple analytics features, Buffer just barely edges out Hootsuite as a favorite social media scheduling tool. You can share content across multiple accounts and networks, all from one central dashboard.
2. Social Clout
Social Clout, a social media analytics tool designed specifically to track engagement and calculate social media ROI. Social Clout shows you which demographics have the best engagement and which platforms convert the best, and at what times.
3. Feedly
Put your content ideation on autopilot, with Feedly. To set it up, just add the RSS feeds of your favorite blogs and writers and Feedly will create a daily “magazine” with all its content, organized by topic.
4. Canva
Canva is a favorite tool for creating stunning images for social media posts. Creating images is so easy even a bean-counting marketer could do it. Using Canva’s multiple templates, fonts and colors, all you need to do is drag image elements around and drop them into place.
5. Socedo
Socedo is a B2B demand generation tool that does most of the grunt work, so you don’t have to. It works by automating lead generation, and finding and acquiring targeted leads through different social media channels. That way, you can focus on increasing ROI (sales and revenue) without getting bogged down in minutiae and repetitive tasks.
6. Edgar
First, social media accounts gain and lose followers with time. Re-sharing content is an excellent way to showcase your top stuff to new followers. Second, even the most loyal fans won’t be online all the time. Regular sharing is a way to engage with audiences at different times throughout the day
That said, it’s not always easy to know the best social media schedule for new and old content. Edgar knows, and shares your content at the times when it’s most likely to engage your audience. The tool categorizes all of your content by topic and target demographic, determining which posts get the highest engagement with which followers.
Courtesy of Entrepreneur
