In this video from EcommerceCon 2012, I go over three questions anyone should ask themselves if launching an ecommerce website, or revamping their current presence.
There is a reason Amazon.com dedicates so much space and effort to user submitted reviews of products they sell. Reviews increase engagement and sales. They add to the unique content on your site, which is good for SEO. They bestow credibility. If there are legitimate reviews showcased on a product page, then the user is obviously not going to be the first to buy your product. The path has already been trod.
So allowing product reviews on your e-commerce site is a good best practice, especially if you have products that are unique and can't be purchased anywhere else. This is very easy to implement in Drupal Commerce, as we did with All Cart Parts.
A roundup of some the most interesting articles we've found on the web. The articles this week are not specific to ecommerce, but they offer important insights.
Ryan Szrama, lead developer of Drupal Commerce and VP of Commerce Guys, talks about choosing the right platform for your ecommerce website. He helps answer the following questions:
What are your hard business requirements?
What are your softer business requirements?
Can Drupal Commerce meet all of your criteria?
What are the hard business requirements that you should take into account when weighing your options?
Each week, we provide some of the best articles we've discovered that are related to ecommerce and the web. Some have tips to improve revenue, and other just made us think.
It has been about a month since DrupalCon in Portland, and its taken about that much time for us to decompress and catch up. As usual, the trip was worth it, even though it rained the entire time. Portland is a great city, and Powell's multi-level bookstore was a treat I'd like to repeat sometime. But on to the meat of why we were there...
Drupal 8
It kicked off with a great keynote by Dries (the benevolent dictator of the Drupal project), talking about the state of Drupal 8, set to release later this year. Drupal is in a great place to take advantage of the new reality of the web, of putting the right content in the right place, at the right time. Personalization.
Brad Wayland is partner and VP of Business Development of BlueCotton.com. In this video, he shares his insights on the strategy and SEO for some of his ecommerce ventures. BlueCotton grew without any venture capital, and so each thing they do must be driven by a clear ROI. He provides an overview of some best practices, but mainly goes over the six mistakes to avoid when entering ecommerce:
Poor Planning
Unrealistic Expectations
No Follow Through
No Contigencies
Little Understanding of the Value Add
Not Enough Focus on Doing it Right
"If you build something really great, people will come. But if you are building something that they think they can find somewhere else, its difficult to stand out."
