News and Blog

Today, web designers are more like engineers than artists. There’s no doubt that’s because web pages are no longer seen as simply online advertisements for your business. They are still that. But websites have become indisputable, non-negotiable business tools – not just engines of commerce but the engines of commerce for literally millions of businesses.

How, where and why people interact with websites is the essence of business survival.
UX matters regardless if you're Amazon.com or you’re about to launch your first website selling cupcakes. Your viewers, readers and customers can feel bad UX design, even if they don't know exactly why they feel the way they do. That means it’s not a tech issue, it’s a public, customer issue.

Pantheon, a WordPress and Drupal hosting service with a strong lineup of features for developers, today announced that it has raised a $29 million Series C round.
This new round follows Pantheon’s $21.5 million Series B round in 2014 and brings the company’s total funding to $57 million.

The company plans to launch a migration toolkit next week that will allow website owners to more easily bring their existing site to the company’s platform.
Pantheon now hosts 150,000 sites and while the company doesn’t release customer numbers, the company is seeing customer growth of over 100 percent year-over-year. To host all of this, Pantheon currently has 1.2 million containers in production.

The company wants to use this new round of funding to build out its product and make it easier for developers to build their sites on its platform.

Sometimes a simple problem with your website will create an obstacle and kill your conversion rate. Here are four common obstacles that could be responsible for preventing your website from converting and generating revenue.
1. You don’t offer any visible special offers.

More of your website visitors will convert if they feel like they are receiving a special offer, such as an instant discount or free shipping. Many websites offer these, but they don’t make them visible. You need to make sure you place there directly where every single visitor will come in contact with them.

2. You don’t offer a pleasant mobile experience.

Most mobile local searches come with an immediate search intent. People are searching on their mobile phone because they want something now!

To optimize for local search on mobile, you need to focus on that immediacy. Give mobile searchers the simple, easy, readily accessible answers they are looking for and you’ll win their business.

People search differently on mobile than they do on desktop. Not only are they looking for something they can immediately act on, but they also avoid lengthy searches.
If you want to show up for mobile searches, you typically want to optimize for shorter keywords or phrases and design your site to provide an optimal mobile experience.

Once you know which keywords and phrases you want to rank for, you’ll want to identify which pages you want to rank for those keywords. At a minimum, those pages should have at least 300-500 words of text relating to the keyword.