News and Blog

Far too often I see brands migrating over to a new web design or new domain name without considering their current SEO standing, and therefore completely undermining all their previous efforts which helped them become an authority figure in their industry. There is a lot of pre-planning and execution needed from an SEO perspective to ensure a website retains the keyword rankings and organic traffic you have built up in the past.

First things first, how are you going to measure the success of your redesign/rebrand if you don’t benchmark your current performance within search? I would recommend getting the following data before launching:

Average organic sessions over the past 12 months

Average organic users over the past 12 months

Average organic bounce rate over the past 12 months

Average organic order value over the past 12 months if applicable

Average organic revenue over the past 12 months if applicable

Short, viral videos have become more than digital-age curiosities. They are a central economy of the Web and a serious business on which future media fortunes will be gambled, won and lost.
Pumped out cheaply and quickly, most Web and mobile videos make a fraction of the money of a Hollywood film. But they also carry a fraction of the risk: For their makers, a flop doesn’t break the bank — and a hit can mean everything.

Web video’s rise has sparked a growing tension for media’s most established players, who must retool and compete for a new generation of viewers on an increasingly insatiable Internet. In June, a Facebook vice president called video “the best way to tell stories in this world” and said that the world’s biggest social network, with 1.6 billion users, would be “probably all video” within five years.

 Acquia, the digital experience company, today announced the launch of Acquia Lightning, a freely available open source distribution of Drupal that accelerates Drupal 8 development, streamlines authoring for business users, and make it easy for non-technical users to manage content and experiences. It serves as the perfect starter kit for Drupal 8, bringing together critical functionality for enterprise-scale delivery of digital experiences. The Acquia Lightning distribution is available on Acquia Cloud Free, where developers can start building with Drupal 8 today.

Wal-Mart Stores, Inc. and Jet.com, Inc. (one of the fastest growing e-Commerce companies in the U.S.) today announced they have entered into a definitive agreement for Walmart to acquire Jet for approximately $3 billion in cash, a portion of which will be paid over time. Additionally, $300 million of Walmart shares will be paid over time as part of the transaction.

The acquisition will build on and complement the significant foundation already in place to serve customers across the Walmart app, site and stores and position the company for even faster e-commerce growth in the future by expanding customer reach and adding new capabilities. The acquisition, which is subject to regulatory approval, has been approved by the Boards of Directors for both companies and is expected to close this calendar year.