News and Blog

With its recent announcement that every piece of content (status updates, posts, etc.) published on the platform is now easily searchable and sortable via its mobile app, LinkedIn just pulled up a chair next to Google and Bing as a legitimately powerful search engine for professionals.
The most underutilized and misunderstood part of LinkedIn’s entire platform is its powerful internal search engine.

For example, you can use LinkedIn’s advanced search features to find hyper-targeted, hyper-specific lists of the exact clients, customers or investors you want to connect with.
You can refine your search results by job title, industry type, zip code and a bevy of other filters. You can even filter searches by where people went to college and play the alumni card!

Thinking that web hosting is a commodity like electricity or gas is a big mistake. The simple fact is that web hosting has a lot of moving parts, and they all need to work in harmony to deliver a high quality, uninterrupted service. Choosing a low cost host might seem like a rational choice but in fact it could be a false economy due to the harm that it can cause your business.

What are your website load times?
Load speed is important for a number of reasons. Primarily, because faster loading websites offer a better user experience than slow ones. Put simply, people hate waiting for a page to load.
Google understands this, and that's why it specifically state that site speed is one of the variables that it measures as part of its overall search algorithm.
Speeding up your website can get expensive and takes time. But one area where you can get fast results is the type of web hosting you choose.

It’s no secret: If you want to rank high on Google’s search engine results pages (SERPs), you need to make backlinking a priority.

The more backlinks you receive from authoritative websites, the more trust you’ll have in the eyes of Google, the more traffic it will send you and the more more high-quality leads you’ll generate for your business.
Here are six backlinking strategies for when you have a shoestring budget.

1. Become a columnist on an authority site.
While some experts will want you to believe guest blogging is dead, the truth is guest blogging is still a viable link building strategy, if it’s done correctly and consistently.

2. Collaborate with influencers in your field.
It doesn’t matter what industry you’re in, what you’re selling or where you want to go with your online business, connecting and collaborating with influencers helps you go further, faster.

Google laid several tips on how AMP can help E commerce. Google stated. "AMP is a natural fit for e-commerce because AMP makes web pages fast, and fast pages help with purchase conversions."

Through out their "journey" Google highlights ready-to-use and proposed features of AMP that can be used to build a fast, beautiful shopping experience. AMP has a large selection of pre-built and easy-to-use components to enable interactive experiences.

Google provided examples of how to build out your e-commerce site using AMP. That means from the home page all the way down to the purchase phase, which technically will take the user off AMP and onto HTML or Progressive Web App (PWA), which would offer a better user experience for the user.