Improving conversion rates on an e-commerce site is not rocket science, but it is indeed a science! Here are 7 tips to improve your conversion rate and boost your E Commerce site.
Improve Load Times
No one likes to wait around for a website to load, and consumer tolerance for delay is getting shorter every day. Even small improvements in load speed can make a big difference in consumer reaction to your website and offerings.
Add Live Chat
Fast customer service is a must in the e-tail space — and Live Chat is gaining in popularity with consumers at all levels. Adding a Live Chat option is a smart and simple way to make sure your visitors, potential customers and current clients are attended to in real time.
Show Your Seal
With growing concern about online privacy and data security, make sure your checkout process is secure and convey that security to your customers. Display your security seal on your site and make it obvious.
Add Video
If you think product images and descriptions are enough, it’s definitely time to think again. Adding videos to your landing pages can improve the odds of conversion by 80%.
Think Bigger
While devices are getting smaller, larger text makes your site easier to read and more appealing to shop on. Bigger, bolder, call-to-action statements, which can improve your conversion rate by 10% – 25%.
Upsell and Cross Sell
It’s the oldest trick in the book — but making sure your site recommends new, ancillary, and additional products to your customers while they are in your online store can increase your average sale size considerably.
Increase Urgency
Another classic marketing tactic that works in an online context is creating a sense of urgency. Options include: Low stock indicators/warnings, time-sensitive shipping, Free Shipping with a time limit, and other limited time offers.
Implement 2-step checkout
Many websites still have an annoying multi-page multi-step checkout process that discourages customers from completing their purchases.
Courtesy of Forbes
