The days of buying ad space in magazines and newspapers are gone and they have been replaced by marketing your content and products through Facebook, Twitter, and Instagram.
And this is good news. Social media marketing is one of the most effective, far-reaching, and affordable forms of advertising that the business world has ever known.
There are more similarities between social media and email marketing then there are differences. If you can learn how to effectively couple social media and email marketing, you will have an unstoppable content marketing campaign.
If you have a lead magnet to incentivize email subscribers (which you should), promoting it on Facebook, Twitter, and Instagram is one of the best ways to increase the reach of your content marketing.
A lot of online marketers dutifully post links to their new content on social media and leave it at that. While this strategy may work for large companies like AskMen or Forbes, it will not work if you are operating a more personal brand. You need to be willing to engage with your audience.
One of the quickest ways to get users engaged and invested in you and your company is to get personal.
Whether you accomplish this by sharing crazy adventures, the data behind your company, or just your day-to-day life (to show that you are a real person and not a robot), this is one of the most effective ways to indirectly increase the success of your content marketing campaigns.
One of the big mistakes that many inexperienced content marketers make whenever they try and use social media as a platform to promote their content is that they post at the same times every day. The thing is, depending on your audience, people look at different social media platforms at varying times throughout the day.
In any marketing campaign, you should always be focused on the numbers. You need to do an honest analysis of your social media based content marketing to determine what is performing the best, what isn’t living up to your expectations, and how you can improve.
Some people have better success by focusing on marketing their new content through Facebook, others have better success with Instagram and Twitter.
The inception of social media has forever changed the world of business, and it is not slowing down anytime soon. As more and more social media platforms are created, there will be more opportunities than ever before to get your content in front of millions of eyes.
Courtesy of Business
