Most mobile local searches come with an immediate search intent. People are searching on their mobile phone because they want something now!
To optimize for local search on mobile, you need to focus on that immediacy. Give mobile searchers the simple, easy, readily accessible answers they are looking for and you’ll win their business.
People search differently on mobile than they do on desktop. Not only are they looking for something they can immediately act on, but they also avoid lengthy searches.
If you want to show up for mobile searches, you typically want to optimize for shorter keywords or phrases and design your site to provide an optimal mobile experience.
Once you know which keywords and phrases you want to rank for, you’ll want to identify which pages you want to rank for those keywords. At a minimum, those pages should have at least 300-500 words of text relating to the keyword.
In general, more text makes the search engines happy, but you have to remember, your searchers are searching for you on mobile, so your target audience is looking for quick, relevant information.
Finally, if you want to create a positive experience for your mobile site visitors, your site needs to provide a great mobile experience in two areas:
1. Page Load Time
49% of mobile users expect a page to load within 10 seconds. 19% of mobile users will abandon a site if it takes more than five seconds to load.
2. Mobile-Friendliness
Mobile-friendliness isn’t just about pleasing the Google bots, however. If you really want to know whether or not your site is easy to use on mobile, ask people to test out your site.
To successfully optimize for local search on mobile, you need to understand what makes your mobile searchers tick. Your mobile audience wants easy results now.
Give them what they’re looking for and you’ll win their business.
Courtesy of SearchEngineJournal
