Today, web designers are more like engineers than artists. There’s no doubt that’s because web pages are no longer seen as simply online advertisements for your business. They are still that. But websites have become indisputable, non-negotiable business tools – not just engines of commerce but the engines of commerce for literally millions of businesses.
How, where and why people interact with websites is the essence of business survival.
UX matters regardless if you're Amazon.com or you’re about to launch your first website selling cupcakes. Your viewers, readers and customers can feel bad UX design, even if they don't know exactly why they feel the way they do. That means it’s not a tech issue, it’s a public, customer issue.
More business leaders would do better for themselves if they started to see UX and having a website as the same thing. As you wouldn’t have a car with no engine and no doors, it makes no sense to have a website with no UX engineering. Your customers won’t know to get in it or out of it and it won’t go anywhere.
Getting good UX help isn’t just good public relations and marketing advice, it’s good business advice. When you build a site, invest in UX design. Even if you already have a functioning website, bring in someone who can do a UX review – the only thing you have to gain is more customers.
Courtesy of Entrepreneur
