News and Blog

The holiday shopping season is the most important time of the year for many online retailers. But the weeks and even months after the holidays can be a slow period for retail ecommerce businesses. It is therefore important that Internet storeowners and marketers have a post-holiday plan to generate sales or otherwise retool the business for a new and better year.

There are many ways your business can plan for post-holiday conversions. What follows are a few suggestions.

Decide on Discounts

Any post-Christmas sales strategy should start with a goal. What is it that your online retail business wants to accomplish in the period immediately following the peak holiday selling season?

Google is now displaying rich snippets via product schema markup in the Google Image Search results. If you do a Google image search on a smartphone and click on a result that is product-related, it may show the rich snippets

In addition, Google just updated the product schema developer documents to add that it now supports image search results. The image search mentioned in this text was not there a few days ago:

Add markup to your product pages so Google can provide detailed product information in rich Search results — including Image Search. Users can see price, availability, and review ratings right on Search results.

#1. Identify Semantically Related Keywords
Although the idea of semantic search has been around for quite a while, not many businesses focus on finding semantically related keywords.
And yet, semantic keywords offer a compelling opportunity for reaching a wider audience and expanding the search visibility.

By finding and enriching your content with semantic keywords, you can make it more relevant to specific searches, increase the number of phrases your page could rank for, and position it for a more relevant traffic.

#2. Target Your Competitors’ Branded Keywords
Each day, customers look for your competitors’ brands and products online. They type their brand or product name into the search box, eager to learn more about them or even buy their products.
Unlike the semantic keywords method, this one’s a little bit trickier.

The latest version of WordPress, WordPress 4.7, is now available for download or automatic update through your dashboard. With the new year being just around the corner, WordPress has revealed the new default theme for 2017.

Speaking of customization, the entire process of setting up a new theme has been redone. Now, themes provide placeholder content that appears when you enter customization mode. This gives site owners the opportunity to arrange the homepage content in different ways without making any living changes to the site.

WordPress 4.7 now allows videos to be used as header media as opposed to the traditional header image. This can be accomplished through uploading your own video in MP4 format or providing the link to a YouTube video.

Now, when you create navigation menus in WordPress, you can create new pages on the fly. When you publish your changes, the new pages will be ready for you in the back end to add content to.