News and Blog

The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place.

And that moving target is set to move again as shifts in user behavior continue to force Google’s hand. Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.

This change in how Google ranks sites—which the search-engine giant has been pushing, in drips and drabs, for years—has already altered some tried-and-true conventions for placing content high up in a search result.

Mobile Matters

It can be very disappointing when your SEO campaign fails. You spend time researching your area, your topic, drafted your content and then wrote this incredible piece. You even worked outreach, with emails being sent to the right people, pitches sent, tweets, all of it. And then, nothing happened. You didn’t get any shares, no links came back to you. Nothing.
Unfortunately, a sad truth in our industry is that plenty of SEO campaigns will fail eventually, for various reasons. It is just a fact that all marketers have to deal with. Not every campaign that you launch is going to be an enormous success. But just because your campaign wasn’t massively successful doesn’t mean that it was necessarily a failure.

eCommerce, retail sales made through websites and the internet, is a multi-billion-dollar industry. Some of you may be relying on your website’s SEO to generate most of your traffic and, if you are, it’s time to find out how social media can help generate eCommerce sales. Here’s what you need to know about the relationship a few of the biggest social media sites have with online sales, and the best way to showcase your products.

Keep Facebook Social Media Outreach Conversational
Be creative, posting images, videos, and text that people want to interact with. Try telling stories, asking questions, and sharing other posts you’ve seen getting traction from a related or vendor’s page. Don’t expect a lot of people to click through your Facebook posts to order a product – but do expect them to like and share your posts, and click through links to helpful, relevant content. 

Early next year, Google will make it easier for those viewing AMP content in its search results to find and share URLs that lead directly back to publishers, rather than to Google itself.

Currently, AMP content — accelerated mobile pages — are loaded differently by Google than regular content. Clicking on regular content generally takes people away from Google and to publishers’ sites. Clicking on AMP content keeps people at Google, with a Google URL appearing for that content.

Showing a Google URL can be confusing to those who want to share AMP content and don’t understand why a publisher’s URL isn’t showing. It’s also a concern to publishers who may feel that Google is making it harder for their content to be shared and bookmarked, as we’ve covered earlier.