eCommerce, retail sales made through websites and the internet, is a multi-billion-dollar industry. Some of you may be relying on your website’s SEO to generate most of your traffic and, if you are, it’s time to find out how social media can help generate eCommerce sales. Here’s what you need to know about the relationship a few of the biggest social media sites have with online sales, and the best way to showcase your products.
Keep Facebook Social Media Outreach Conversational
Be creative, posting images, videos, and text that people want to interact with. Try telling stories, asking questions, and sharing other posts you’ve seen getting traction from a related or vendor’s page. Don’t expect a lot of people to click through your Facebook posts to order a product – but do expect them to like and share your posts, and click through links to helpful, relevant content.
What Should You Post on Twitter?
Links to blog posts and other lead-generating content make great tweets. Like Facebook, Twitter is also an excellent platform to start discussions or jump into conversations. Questions, conversation starters, promotions, and quotes are often used to generate followers and website traffic.
This is Why You Should Share Product Images on Pinterest
93% of pinners use the platform to make purchase decisions. You’ll want to enable rich pins on your site to make the process run more smoothly. Rich product pins will automatically show pricing and descriptions, helping viewers make a more informed decision on whether or not they are interested before they click through.
Pay Attention to Your Inboxes and Mentions on Social Media
78% of customers have bailed on a transaction because of dissatisfaction with customer service. Because much of what is said on social media can become public (and even go viral), it’s critical to respond to every inquiry on every platform. Great service can ultimately lead to higher sales.
Courtesy of RocksDigital
