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Ecommerce continues to make gains among consumers, with more people buying products online than ever before. 
Here are six ecommerce categories that will fuel that growth:

1. Grocery and fresh foods
One of the main drivers of this trend is millennial consumers, “15 percent of whom said they would buy fresh food online in the next six months,” he says. “Similarly, 17 percent of Hispanics said they would buy fresh food online.” The reason: younger Americans, “having grown up buying everything from clothing to mattresses online, are ready to shift more of their food dollars to digital platforms.”

Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service.

Repeat customers convert at a higher rate than first time buyers. Repeat customers tend to spend more on each order than new customers, and repeat customers may be generally more satisfied with their purchases than first time shoppers. Finally, marketing to existing customers is much less expensive than trying to acquire new ones.

1. Sell Quality Products
If the tangible item, downloadable content, or software you sell is of a poor quality, shoppers will not come back. Deliver a good (or, better yet, a great) product, and you will have loyal customers.

2. Have Good Customer Service
After quality products, having good customer service is the best thing an ecommerce business can do to encourage customer loyalty.

Google announced that the new version of the Google Android search app will work better for you when you are in a poor internet connection area. Now, if you do a search using the app and your internet connection drops, Google will keep trying until the internet connection returns. Then, Google will show you a notification that the app was able to find the search results for your query.

When you first do the query, you will get a notification that your device is offline but Google will let you know when it comes back online. When it does come back online, a new notification will tell you that your search results are ready for viewing. You click on that notification and the search results load.
Google added that this does not impact your data charges or battery life on your device.

Courtesy of SearchEngineLand

Migrate to HTTPS
Since Google began offering a ranking incentive to sites that use secure HTTPS rather than HTTP, the number of sites becoming encrypted has grown. While Google has maintained that using HTTPS offers a very modest ranking boost, the fact is that the majority of sites on the first page of Google tend to be encrypted, and there has been anecdotal evidence shared around the SEO community showing ranking improvements after switching.

But it’s not just the chance of improved search rankings that should convince you now’s the time to switch – web browsers are also beginning to discriminate against non-secured sites.

Think mobile-first
Back in 2014, Google made changes to its algorithm that demoted non-mobile responsive sites in the search results for users on smartphones. Since then, mobile search has grown – now more searches are conducted on mobile devices every day than on a desktop or laptop.