Let’s start with “bad” content. Bad content is content created for the sole purpose of self-promotion that adds little or no value to the reader. Bad content is usually very “thin” and does not solve the user’s end goal.
The question of what qualifies as “good” content is more difficult to answer because it depends on several variables. Ultimately, good content comes down to serving your audience. What may work for a bakery will most likely not work for a law firm. So, when creating content, it’s essential to know who you are writing for.
- Serves visitors’ intent by answering their questions and helping them complete their goals
- Delivers an easy, pleasurable, accessible experience on every device and every browser
- Gets the right information and experience to visitors FAST
- Does all of the above better than any of the competitors in the space
Content is the lifeblood of SEO. Having a good content strategy behind your SEO will help you build more links faster. It will also help Google better understand your site contextually. Good content doesn’t happen by accident. It takes planning, research and time.
Courtesy of SearchEngineLand
