Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service.
Repeat customers convert at a higher rate than first time buyers. Repeat customers tend to spend more on each order than new customers, and repeat customers may be generally more satisfied with their purchases than first time shoppers. Finally, marketing to existing customers is much less expensive than trying to acquire new ones.
1. Sell Quality Products
If the tangible item, downloadable content, or software you sell is of a poor quality, shoppers will not come back. Deliver a good (or, better yet, a great) product, and you will have loyal customers.
2. Have Good Customer Service
After quality products, having good customer service is the best thing an ecommerce business can do to encourage customer loyalty.
This is true because customers are very likely to stop buying from you, if they experience poor service.
3. Sell at Fair Prices
Price the products or services you sell fairly in an effort to provide your customers with something of real value.
4. Publish Useful, Entertaining Content
Content marketing may be among the best ways to boost customer lifetime value. Retail sites using content marketing might have conversion rates (2.9 percent) about six times better than sites (0.5 percent) not marketing with content.
5. Develop Subscription Services
In ecommerce, almost nothing creates repeat sales and loyal customers better than the subscription model.
6. Segment and Personalize Messages
Ecommerce marketers often think of tactics like email list segmentation or marketing personalization as ways to improve or optimize marketing and advertising campaigns. Segmented, personalized messages work because they result in better, more relevant marketing communications.
7. Master Shipping and Returns
Related to good product quality and good customer service, reliable and fast shipping can encourage ecommerce customer loyalty.
Ecommerce businesses must be logistics masters, able to ship packages and polybags rapidly, safely, and inexpensively — and free to the customer.
This includes understanding how to properly pack items, researching and selecting the best possible carrier and service for a given shipment, and setting proper expectations with the customer.
Courtesy of PraticalEcommerce
