News and Blog

Business is a game, and as an entrepreneur or marketer, your role in this game is to use any tool at your disposal to stay ahead of your competition. And one of the most effective tools to fulfill that role is SEO.

SEO, or search engine optimization, is the lifeblood of online business. And while it might be simple to master in theory, the fact is that the algorithms and search patterns that inform your SEO efforts are in constant fluctuation, changing, shifting, and increasing in complexity like a giant Rubik's cube.

This means that one of the most important ways to gain and keep a competitive advantage within your industry is to carefully watch the subtle changes in SEO trends and alter your campaigns to match the new realities of the online world.

Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.

There are some common SEO mistakes that are tough to avoid. Testing optimization approaches is also difficult because you can’t verify your methods in real-time since search engines’ rules are becoming hard to predict.

Choosing the Wrong Keywords
One of the most common mistakes in selecting keywords is neglecting the preference of search engines and users for long-tail keywords. While you might define your products and services in a certain way, it’s more important to understand what words your potential customers would use to refer to them. Sometimes the terms you consider correct might mean something completely different for other people, or could be too generic. 

Is your company ready to go global with ecommerce? Maybe it should be. Opportunities to sell globally are substantial and growing. While ecommerce retail sales in the United States are rising -- expected to reach $523 billion in the next five years -- that number is growing even more rapidly worldwide.
Globally, business-to-consumer (B2C) online sales is on pace to exceed $2 trillion by 2017.

1. Assess supply and demand.
To get a clearer picture of your probability for success in other markets, first assess your business from the local point of view in your product's new space. Conduct a regional analysis around local competitors, product demand, pricing and consumer behavior.
This knowledge will help you home in on the size of the market that exists, the supply-and-demand dynamic for your product and the price at which it can be sold.

Google has been slowly moving toward a mobile-first index for quite a while now. Google first hinted at their intentions of a mobile-first index about a year ago, but November 4 was the first time Google has posted details about the mobile-first index on their own blog.

So if you have been slow in joining the mobile revolution, now is the time to take action. As mobile continues to dominate search, Google and the other search engines are going to place more and more emphasis on mobile.