What to Do in 10 Minutes
In 10 minutes you could affect the content on your site. You could edit the text on a landing page. You could revise a how-to guide or support article. You could optimize title tags for 10 pages. You could add content to a product description page.
Whatever you do, make sure the end result is an action: an optimization, an email, or phone call setting something in motion with someone else. Do something, don’t just think about it. If you spend 10 minutes one day reading an article on SEO, make sure you use your 10 minutes the next day doing something with that knowledge.
Once a month, take an hour to plan out what you’ll be doing in daily 10-minute chunks during the rest of your month. Don’t worry about making a roadmap of your month — just scribble some notes.
First, identify which areas would benefit most from some SEO attention.
Identify the highest potential categories on your site by doing some quick keyword research in Google Keyword Planner.
Look in your analytics to see which entry pages are underperforming in natural search.
Take business drivers like profit margin into account when choosing what to optimize, to drive more customers to the areas of highest return.
You may receive pressure from colleagues or management to rank for certain keywords or to optimize certain areas of content.
Guard your 10 minutes jealously. It’s easy to get distracted. Letting your 10 minutes slide just for one day can easily turn into SEO falling off your plate again.
Courtesy of PracticalEcommerce
