News and Blog

A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices. That’s up slightly from mobile web usage this year, according to data from media buying agency Zenith.

Looking ahead even further to 2018, Zenith predicts 60% of all advertising dollars on the web will come from mobile ads. By that time, mobile ad expenditure is expected to ready $134 billion, which is more than will be spent on any other form of advertising altogether.

On the topic of mobile web usage being on the rise, Google recently released a study revealing almost 50% of people search only on smartphones.

Also according to Google’s study, a growing number of people are using only smartphones to access the internet, and those who use mobile devices use them many times longer than people who use desktop computers.

Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO companies everywhere.

We had to wait over 700 days for the newest iteration of Penguin; it was a long time coming, but now that it’s here, it’s more than I hoped. There a few reasons I welcome this new Penguin with open arms:

The algorithm now devalues links rather than punishing sites.
Penguin is baked into Google’s core algorithm, updating in real time.
The feasibility of negative SEO is greatly diminished.
The new Penguin is more granular.
Penguin 4.0 pushes SEO closer to real marketing.
Penguin 4.0 is the relief many sites have waited over two years for. As an SEO, I’ve never anticipated an algorithm update as much.

AT&T and Time Warner on Saturday announced they had reached a merger deal, setting off alarm bells across the industry. AT&T has agreed to buy Time Warner for US$85.4 billion. At least a year's worth of regulatory scrutiny, public hearings and political maneuvering is expected.

The deal, which followed days of speculation and tightly held negotiations, essentially would create the industry's first vertically integrated mobile provider of premium cable.

AT&T, already the world's largest pay television provider and one of the biggest telecom providers in the world, would gain control over one of the world's top content companies, with properties including cable network HBO and news network in CNN.

The deal combines Time Warner's content with more than 100 million customers who subscribe to AT&T's TV, mobile and broadband services, he said.

It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.

However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.

But even if you don’t believe that organic CTR can affect your SEO rankings, it’s a really good idea to work on increasing your click-through rate.

A high organic CTR in Google or any search engine means you get more traffic from the same ranking (isn’t that the point of rankings in the first place?).

What’s more, higher CTR pages tend to have higher conversion rates, too. Increasing your CTR by 2x will increase your conversion rate by 50%.