News and Blog

#1 Know your customers
Everything starts from here. If you don’t know your customers, it’s like you’re trying to sell your products to your imaginary friend. The purchase might be successful, but it doesn’t mean you’ll get real money from it.

#2 Write a killer copy
Easier said than done, I know. However, it’s not that difficult to make a copy. All you have to remember about is to speak about benefits, not about a product. You need to create your unique value proposition.

#3 High-quality visuals
People buy with their eyes. Even if you have two products and they’re the same, people will rather buy the one in a lovely package. The same rule applies to product pictures. People would rather buy a pair of trousers that have a good picture or looks nice on a model.

Shares of Samsung Electronics fell sharply on Tuesday after the company confirmed reports that it had halted production of its flagship Galaxy Note7 smartphone, just launched this summer.

The move came after several replacement phones reportedly smoldered or caught fire.

Shares fell 8 percent in the Korean market.

Samsung had been working with the U.S. Consumer Product Safety Commission on a voluntary recall and replacement program, spurred by reports that dozens of the new devices had burst into flames due to faulty lithium-ion batteries.

The Samsung brand, which has enjoyed a longstanding reputation for quality, likely will take a beating, as the recall and subsequent halt of sales expose something seriously amiss in the production and quality control process at the company.

"This is a disaster that keeps on growing for Samsung and their brand," observed wireless analyst Jeff Kagan.

A memorable design is a tool that will help create this user connection. 

1. Make an Impression
Users will remember the first thing they do on your website, as well as the last thing they do. It’s important that the memory is a good one.
Strong visuals on the landing page and a seamless finish to an action are key.

2. Tell a Story
A website is your gateway to the world. It’s an opportunity to tell people who you are and why you matter. Whether the story is that of a brand or a travel blog, effective storytelling is the thread that keeps users hanging on.
Telling that story is a two-part process:
Strong text to tell
Interesting visuals to show
You’ll need both elements to put together a complete package.

If you've been waiting for a new Walmart supercenter to open in your town, don't hold your breath.

Walmart has become the biggest retailer in the world thanks to its 11,500 stores. But guess what? These days, the big-box operator is a little more interested in talking up its online persona, Walmart.com, which it hopes will help re-energize sales and challenge Amazon.

At an investor event Thursday, Walmart executives laid out a plan to pour billions more dollars into online expansion, while cutting down new store openings.

"This company over time is going to look more like an e-commerce company," CEO Doug McMillon told the crowd.