#1 Know your customers
Everything starts from here. If you don’t know your customers, it’s like you’re trying to sell your products to your imaginary friend. The purchase might be successful, but it doesn’t mean you’ll get real money from it.
#2 Write a killer copy
Easier said than done, I know. However, it’s not that difficult to make a copy. All you have to remember about is to speak about benefits, not about a product. You need to create your unique value proposition.
#3 High-quality visuals
People buy with their eyes. Even if you have two products and they’re the same, people will rather buy the one in a lovely package. The same rule applies to product pictures. People would rather buy a pair of trousers that have a good picture or looks nice on a model.
#4 A good e-commerce platform
When you’re building your website, you have two choices: to hire a developer who will create a website for you or to use one of the pre-built e-commerce platforms.
#5 Be in touch with your customers from the start
Now, when you have your website published, let’s focus on the core of your business: on your customers.
The most important part of your promotional machine will be probably email marketing. That’s why every time your customer buys something from you, you need to ask them for their email address and ask them if it’s fine with them if you send them promotional newsletters.
Online selling is not only about gaining customers and making them pay for your products – it’s about creating a long lasting relationship. Just make sure that your customers see that you want to give them value as it will help you to build a bond of trust between them and your brand.
Courtesy of LiveChatInc
