Since Google’s Pigeon algorithm update back in July of 2014, local search engine optimization has become even more important, especially on mobile devices. If Google explicitly stating the importance of local search with a significant update isn’t enough, take a look at your own search patterns; how often do you search for a local service (restaurant, bar, gym, doctor, retail shop, etc.)?
Unique Content
Below are some potential ideas around creating content at the local level, specifically for Home, About, News, and Contact pages:
