Most every ecommerce storeowner, at some point, wants to completely rebuild her store. Whatever the reasons, merchants often believe that an entirely new site would solve all of their problems. But, remember that the point of having an ecommerce store is to make it easier for you to sell products to consumers, and easier for them to buy.
How to Reduce Risks of an Ecommerce Rebuild
Can you afford an interruption in sales? One of the core risks of a rebuild is that the changes would wipeout sales. Can your business afford no sales for a day or two?
If an ecommerce store is only part of your business, you might be able to tolerate the drop while a fix is made. But if your business is 100 percent ecommerce, losing all sales for any time period might be catastrophic.
Plan how you will address and reverse the lack of sales.
