Marketing

A positive first impression is essential to relationships. People look for trust and integrity, and they expect subsequent encounters to reflect and reinforce their first impression. The same principles apply to brands and their products. Design plays an important role in building lasting relationships with end users and, thus, in supporting the brand’s promise.

1. DEFINE UI BRAND SIGNATURES LINK
One approach is to define the UI elements that form the core building blocks of the user interface and, together, to create the interface’s unique character. 

2. FOCUS THE PORTFOLIO OF PRODUCTS 
Design and optimization efforts should be targeted at those products in the portfolio that matter most. A design priority matrix helps us understand where design efforts will pay off the most.