#1 Know your customers
Everything starts from here. If you don’t know your customers, it’s like you’re trying to sell your products to your imaginary friend. The purchase might be successful, but it doesn’t mean you’ll get real money from it.
#2 Write a killer copy
Easier said than done, I know. However, it’s not that difficult to make a copy. All you have to remember about is to speak about benefits, not about a product. You need to create your unique value proposition.
#3 High-quality visuals
People buy with their eyes. Even if you have two products and they’re the same, people will rather buy the one in a lovely package. The same rule applies to product pictures. People would rather buy a pair of trousers that have a good picture or looks nice on a model.