Mastercard is rolling out a new technology in Europe which makes it possible for consumers to pay with a selfie. The service, officially called Identity Check Mobile, let users verify their identity by taking a photo of themselves so a payment can be completed.
Mastercard is rolling out pay by selfie across Europe this week in Austria, Belgium, the Czech Republic, Denmark, Finland, Germany, Hungary, the Netherlands, Norway, Spain, Sweden and the UK, after it conducted trials in the US and Canada. Sometime next year, the technology will be available worldwide.
