Retailers have spent countless dollars researching and developing the most efficient way to get an online shopper through the checkout process. The results have yielded reduced cart abandonment rates and higher conversions. But what about the reverse funnel? What about when a shopper has to return an item they purchased? This is where it gets tricky at many online stores.
The people have spoken. They want a return process that’s just as easy as the purchasing process. The after-buying experience should be as convenient as the buying experience. Wise retailers to the likes of Amazon, and its subsidiary shoe store, Zappos, as well as premier retailers like Nordstrom’s, have heeded the call.
So why are other retailers not getting on board? With just a few proposed changes, returns wouldn’t be a hassle for anyone, and profits would soar.
