Submitted by a.foley on Tue, 11/15/2016 - 09:58
One of the most difficult (and aggravating!) aspects of Search Engine Optimization (SEO) is the constant change. Because search engine algorithms are continually enhanced to deliver better results, techniques to get your website ranking high in the results also never stop evolving.
If you ignore the shifting trends, your website could well be hit by the latest Google update and fall into the uncharted depths of search engine results beyond the first page. In short, you should never stop adapting your SEO to exploit the latest trends.
1. Keyword Rankings Are Still Important (But Come With A Twist)
Keywords are still the foundation of SEO, but how they are used continues to evolve with available technology. In 2017, be sure to pay close attention to semantic and personalized search.
