Crawl your website. It’s important to crawl your own website. Use a web crawler, such as the Screaming Frog SEO Spider, which offers both a free version (crawls up to 500 pages) and a paid version. Look for errors and bottlenecks that could impact your site’s search rankings, conversion rates, and general user experiences.
Review Google Analytics. Look at your website’s Google Analytics data from last year to see what happened, and when. When did the traffic pick up? What pages were popular? What were your most popular products?
You can learn a lot by analyzing prior years’ data. Use it to improve your website, such as featuring popular products or services.
