Crawl your website. It’s important to crawl your own website. Use a web crawler, such as the Screaming Frog SEO Spider, which offers both a free version (crawls up to 500 pages) and a paid version. Look for errors and bottlenecks that could impact your site’s search rankings, conversion rates, and general user experiences.
Review Google Analytics. Look at your website’s Google Analytics data from last year to see what happened, and when. When did the traffic pick up? What pages were popular? What were your most popular products?
You can learn a lot by analyzing prior years’ data. Use it to improve your website, such as featuring popular products or services.
Run a speed test. There are multiple services that measure how fast your site loads. I prefer Web Page Test because of the detailed information it provides.
Google responds quickly to site speed improvements in my experience. An improvement in site speed now can result in more organic search traffic in just a few days.
Confirm accuracy on local directories. If your business relies on local consumers, take the time now to confirm that your address, business hours (including holiday hours), phone number, and other information are correct on local business directories. Use your mobile phone to look for directions.
Search in Google for your address and phone number. Make sure that both are correct. Use more than one phone to check, as well. Sometimes listings can vary from an iPhone to an Android device.
Courtesy of PracticalEcommerce
