Mistake #1: Not Creating Customer Personas
Before you even begin with your content marketing, you need to know who you are talking to. You can't just create content for the sake of it and write about something you want to. Any piece of content you create has to have a target audience, that is, a group of people that share a few commonalities.
This target audience is best structured by using a marketing technique called "customer personas". This technique consists in creating fictional, generalized representations of your ideal customers. With this personas, you can discover what problems and needs your audience have, which makes the content creation much easier and effective.
Mistake #2: Not Using A Reader-friendly Structure
It's a fact: people don't read online, they scan.
