Marketing

Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.

There are some common SEO mistakes that are tough to avoid. Testing optimization approaches is also difficult because you can’t verify your methods in real-time since search engines’ rules are becoming hard to predict.

Choosing the Wrong Keywords
One of the most common mistakes in selecting keywords is neglecting the preference of search engines and users for long-tail keywords. While you might define your products and services in a certain way, it’s more important to understand what words your potential customers would use to refer to them. Sometimes the terms you consider correct might mean something completely different for other people, or could be too generic.