#1. Identify Semantically Related Keywords
Although the idea of semantic search has been around for quite a while, not many businesses focus on finding semantically related keywords.
And yet, semantic keywords offer a compelling opportunity for reaching a wider audience and expanding the search visibility.
By finding and enriching your content with semantic keywords, you can make it more relevant to specific searches, increase the number of phrases your page could rank for, and position it for a more relevant traffic.
#2. Target Your Competitors’ Branded Keywords
Each day, customers look for your competitors’ brands and products online. They type their brand or product name into the search box, eager to learn more about them or even buy their products.
Unlike the semantic keywords method, this one’s a little bit trickier.