Content marketing is the act of creating, distributing, and promoting content, such as blog posts, articles, podcasts, and videos with the aim of attracting, engaging, and retaining customers. For ecommerce marketers, content can be a way of building a relationship with a shopper, which in turn will allow an online store to compete not on price or delivery speed, but on experience.
1. Video Will Begin to Dominate
This should not be too surprising, millennials aged 18 to 34 have shown a strong preference for digital video over traditional television.
